Identity - Copyhub


Identity & Branding

1. Learn about this service:

Brand Identity is a phenomenon rightly described with the collection of elements that a brand or an entity creates to convey an appropriate image to its target audience. Well, the term is often compared with branding and positioning.

Successful brand identity makes you stand apart from other brands. Your identity is the unique ingredient of your business that elevates you from every other Jai, Veeru and Thakur on the block.

But what exactly is brand identity? What does it have to do with Copy Writing? And how do you shape and create a strong brand identity that takes your business to its pinnacle?

And that's where Copy Hub comes on the board.

2. The Key Features of this service:

  • Brand Purpose
  • Brand Promise
  • Brand Positioning
  • Brand Expression
  • Brand Personality & Values
  • The first and foremost step of any brand building activity is to define and understand the why. Why you choose to do what you do? Why do you exist? Why do you matter? Your brand purpose is your rally cry. It's altogether an impeccable force that can inspire your team and your target audience to get a special place in building your great brand story.

  • In our personal lives, promises mean a lot to us when it comes to building trust with other people. Well, the phenomenon behind promising your customers is the strong, minimal and effective communication. As a brand, finding the right way and language for communication guarantees value to its audience. We, at Copy Hub, make you experience how the brand's promise should be executed and established.

  • Positioning your brand is the most vital element of your business. It is all about tapping the psychology of your target audience and the trends in the marketplace. Copy Hub is the company that helps you achieve it effortlessly.

  • In general, expression can be anything- celebratory, emotional or serious. But when it comes to the business, it is vital to discover appropriate brand expression. We build the brands expressing their core values. We understand the sector of your company and current scenario. We help you connect better emotionally with your audience and know when to change it. You really owe it to the success of your business, to approach brand development as a strategic process that considers all of these ingredients – not just the low-hanging visual elements. Then and only then, are you able to claim that coveted space in the hearts of your audience. That’s where Copy Hub comes into the picture to give wings to your brand to fly high and create the real magic.

  • If you could describe your business as a person – what human characteristics would you choose? Confident? Serious? Fun? Also, what are the core values your brand stands for? And if building a brand story is your priority – what would be the most exciting traits that best capture the essence of your brand? There are a chunk of questions that should be raised before finding the values and personality of the brand. We will guide you in this tangled and confusing process through our experience and expertise.

3. How we will help you?

#aCHieve, that’s our approach!

  • Passion
  • Thinking
  • Storytelling
  • Creative
  • Result Oriented
  • It all starts with a passion. We are a team with a lot of passion in our DNA that helps brands take an idea through the journey where thinking, storytelling, and creativity help the brands transform an idea into the result.

  • Passion leads us to think and form the right kind of communication and strategy. This strategy becomes our roadmap on how a scratch idea will help the brands in aCHieving their objectives.

  • Thinking maneuvers us into crafting stories. We focus on the creative aspect of your brand story with utmost detailing and precision. This is what creates memorable and emotional connection with your target audience.

  • In our thinking, we highlight how we will execute your communication, what traditional and digital channels, languages, technology and platforms make sense. It transforms every aspect of your brand vision into the story building and ultimately effective communication.

  • The success of what we execute and apply with your story comes from attaining your business objectives like ROI, implementing a new brand strategy, or creating brand awareness. Together at the end of our journey, we aCHieve objectives and deliver results.

The services included under Branding and Identity:

  • Brand names
  • Taglines
  • Logo design ideas
  • Brand positioning and essence
  • Brand guidelines
  • Corporate Identity
  • Tone of voice
  • Creative strategy